HANIYAH

The strength of HANIYEH lies in a concept that is both simple and original. To
maintain the authenticity and consistency of the visual identity and to protect it
from any distractions, we created this brand identity manual.
As the name implies, the brand identity manual contains all the graphical
elements that determine the basic communications. When you use it you are
ensuring the success of the brand image. Please remember to consult the brand
identity manual every time you organise communications or design material for
HANIYEH.
The brand identity manual provides the rules applying to the visual identity
system. It is the grammar which applies to the logo, typeface, colours and
structure of the space. However, those rules should not stop further
improvements, well considered changes and creative experimentation.
It is important to consider that certain elements of the brand identity will be
‘learned’ by the consumer over time and more strongly identified with the brand
than others. Those elements should never be changed while other details can be
reassessed over time in relation to their visual success and functionality.
The brand identity manual is exclusively published in PDF format. Contains the
manual itself, as well as all logos and logo variations listed in the appendix. You
may print the brand identity manual on your office colour printer, but be aware that
colours generated by desktop equipment cannot be used as a valid guide. You
should always use the colour references indicated in the manual and a Pantone
Colour Formula Guide to check colours for accuracy.